For a supposedly decent poker player I can't believe I forgot one of the biggest rules - as long as you have a chip and a chair you're still in the game. My last post stated something that could have easily been mistaken for an obituary notice. Admittedly reality had not been kind as I had to *gulp* go back to work in an office, but it was definitely premature of me to say that my first venture into owning my own business was a failure. Fast forward 3 weeks from that post and I have a couple of firm clients and another couple at the negotiation stage.
So what changed? In a nutshell, I realized I had to be a little more flexible in the services I offered. That's not to say that my original plan didn't involve flexibility - I just wasn't properly communicating it. When you strive to be the full-meal deal, sometimes you need to write out the menu.
Now for the next step. Having theories of how to market a business is one thing. What matters is putting these theories into action. As a hockey buddy puts it "Don't talk about it, be about it". That, in essence, is my next step. It's not for my well-being. I already know my theories work. The goal here now is to prove to my clients that I actually do know what I'm talking about and increase their market penetration, awareness, and sales numbers.
In conclusion, the lesson I learned and that others can take from this is to never count yourself out too early. Belief in one's self is paramount when it comes to success. It may always be darkest before dawn, but eventually the sun does rise. As long as I believe in myself, there is nothing I can't achieve. Have the same belief in yourself and follow your dreams.
